„The visit of the New Order resembles the emotional experience of a festival!“
The New Order is a premium event for a very select clientele on the part of the exhibiting manufacturers but also the visitors. Our claim: We want to create a platform for the creation of new and the maintenance of old business relationships. But this should be done in a lively and versatile way! The visit of the New Order is like the emotional experience of a festival! We want to touch our visitors and exhibitors and reflect what shapes our consumer behavior today: a diverse, open and colorful lifestyle, driven by a desire for new brands, products and trends. At the heart of it all is our curiosity, which is not limited to a single industry. We are equally interested in interior, design, beauty, food & lifestyle. It is with great pleasure that we discover new big and small labels that tell us their very own story while pursuing contemporary and sustainable values.
We do not think in terms of “segment depth” and therefore leave the traditional product – and industry categorization at trade shows
At the New Order, our exhibitors present themselves analogously to a contemporary concept store. Here Products from the most diverse areas come together, united by a common passion, brand attitude and demand for quality and design.
„We are looking for like-minded fans of the finer and beautiful things in life!“
Our goal are 3000 – 5000 visitors from non-branch or small-branch retailers with their own profile, industry knowledge, market and brand sensitivity and the greatest possible passion for what they do. In addition, we address bloggers, influencers, audience – and trade media.
Who is behind the New Order?
Behind the New Order are Jennifer Reaves, as responsible managing director, Dieter Hofmann, founder of the international design fair blickfang and Florian Berger, founder of donkey Products and the brand agency &milk. Together they founded DesignFest GmbH in September 2020 with the aim of reinventing the trade fair format! In addition to the New Order, DesignFest GmbH has also developed DesignFest, the successful lifestyle experience marketing platform for B2C communication. Creative directors of New Order are Eva Marguerre and Marcel Besau, with their design studio Besau & Marguerre, based in Hamburg and awarded by the Federal Republic of Germany.